WHY USE US

6 Reasons why companies choose Insight Revolution.

Insight Revolution is turning the market research world on its head by providing professional research services without the hefty price tag of the traditional research agencies. We add science to the art of decision making by making professional tailored research available to more businesses.

We have busted open the ‘black box’ of traditional market research to show all pricing upfront and the details of our research methodologies.

• Reason #1: Easy and convenient – you complete the online research brief and we do the rest. Why stumble around trying to do it yourself? Designing surveys and sampling approaches, understanding how to use survey software, analysing the data, and writing reports. Is this really your core business? How much will it cost you to try to manage it yourself? As professional market researchers, we do all of the legwork for you.


• Reason #2: Faster than a speeding bullet – research projects through traditional research agencies can take up to 8 weeks before you get your report. That’s a long time to wait! With us, you can get results in as little as 10 days.


• Reason #3: Professional quality – a qualified and experienced market researcher will run your project ensuring that the results and insights you receive are accurate, reliable and actionable so you can make informed business decisions.
  


• Reason #4: Tailored for you – we completely tailor the survey, analysis and report for you.
  


• Reason #5: Incredible value – get professional market research for up to 70% less than you are paying now.
  


• Reason #6: Highly engaging surveys - we use over 100 different question types, use interactive questions and engage survey takers with rich media to increase response rates and accurately collect data. How you ask a question is just as important as what you ask. Our cutting-edge survey platform utilises over 100 question types including multiple choice, matrix tables, sliders, heat maps, rank ordering, freetext entry, drill down and grouping. Create a more dynamic survey experience by inserting images or embedding video and audio clips many more! Try a sample survey now

We use new-generation online research methodologies

We run a tight ship of research professionals and carry very little overhead for you to pay for

We package research into research services that will do the job

You only have to pay for the services and features you actually need.

Where we sit

Insight revolution fills the large gap that exists between trying to do it yourself and the services of a traditional market research agency. Professionally designed and run surveys that get you the answers and insights you need, but at a fraction of the cost.

Insight Revolution is the perfect choice when:

• You want to reduce your research spend but still get high quality data and results.
  
• You want to do more research with the budget you have available.
  
• You want to increase your marketing spend relative to your research spend.
  
• You don’t want to spend all day trying to design and run surveys (is that really your core business)?

The value we add

Survey design

Professionally worded, structured and presented surveys to ensure you get a true reflection of what your market or customers are really thinking so you can confidently make business decisions. While the right survey wording and structure will give you quality results, the wrong survey wording and structure will give you results you just can’t rely on and turn out a waste of time for both you and the people you surveyed. And getting it right requires years of experience in designing surveys. Here’s just an example of what you need to get right to get reliable information:

• Structure and order of questions
  
• Question wording and language
  
• Question clarity
  
• Question types
  
• Question scales
  
• Question randomisation
  
• Attributes you want to test
  
• Skip logic
  
• The mix of open-ended and closed-ended questions
  
• No biased or leading questions
  
• Respect for sensitive subjects and questions
  
• Representative sampling
  
• Data interpretation

Data analysis and reporting

All the data in the world is not much good to you unless the key insights are identified and you get them in a format that you can understand. We present the data collected from the survey to you in a customised, ‘presentation-ready’ PowerPoint report that’s easy to read and contains the tables and charts you need to understand it and to communicate it throughout your organisation.

We can also do additional statistical analysis and reporting (beyond our standard frequencies, means and cross tabulation analysis) such as multivariate regression modelling if you want it. But it’s optional. And being optional, you only pay for what you really need.

See a sample survey here.

Insight Revolution

Melbourne Central Executive Suites
222 Latrobe Terrace
Melbourne Vic 3000

Phone: 1300 386 949

email us