We provide professional market research services without the big agency price tag. If you want to find out what your market or your customers are really thinking, if you want to test something with them or you want to see how you are faring against your competition, just submit an online research brief and we’ll do the rest.
In fact, we do most of the full service research agency services, but without the price tag that goes with it - how can we do it?
Services
Choose from any of the services below. When you go to complete an online research brief, you’ll immediately see on screen the typical price range for that type of research and the specific price of any online research panel (if required) so you so you can make a business decision as to whether or not you want to proceed with sending us the research brief. We’ll then contact you to confirm your requirements and give you a firm price quote for your research project.
Quick-poll – when you want a good indication what the market is thinking, Quick-poll is fast and economical.
Full-survey – when you want more in-depth, robust results, Full-survey gives you greater insight, but still at a price that’ll make the big research houses cringe.
Tracking-survey – when you want to track and compare opinions, behaviours and performance over time (e.g. overall customer satisfaction, brand performance, contact centre customer experience, etc.).
Qualitative – when answers need to be collected by speaking to your target market through in-depth interviews and focus groups. Qualitative services are quoted on a project-by-project basis.
Inclusions
| Inclusions | Quick-poll | Full-survey | Tracking-survey |
|---|---|---|---|
| Pricing from (not including panel) | $1,500 | $3,500 | $3,500 |
| Professionally designed survey |  |
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Briefing teleconference  |
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| Sample size |
100 | Any | Any |
| Typical survey completion time |
5 days | 7 days | 7 days |
| Test visuals (images, videos, copy) | |
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| Your list or ours |
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| Survey branded with your logo |
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| Max number of questions |
5 | 20 | 20 |
| Max number of open-ended questions |
1 | 3 | 3 |
| Analysis of open-ended questions |
- | Optional | Optional |
| Transcripts provided |
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| Standard Report (frequency and means charts and tables) |
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| Full Report (frequency and means charts and tables, comparing between groups) |
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| Executive summary with key findings |
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| Additional analysis |
- | Optional | Optional |
| Customer email support | |
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What do companies use us to research/test?
The Insight Revolution (iRev) team of expert researchers custom design each survey based on your specific goals and objectives. Our approach utilises tried and true research best practices and next generation research methods to yield accurate and actionable results, empowering you to make key decisions more effectively.
Our approach to research is to engage respondents with interactive questions that utilise rich media. By not boring them to death, we increase response rates and collect higher quality and more accurate data. How you ask a question is just as important as what you ask. Our surveys tools enable us to go beyond multiple choice questions and matrix tables, to advanced features such as sliders, heat maps, brand sort, rank ordering and many more! Try an example survey here.
Whilst we can carry out almost any type of research you need, these are some of the more common types of custom research we do.
iRev Customer Experience Tracking
iRev Website Intercept Surveys
iRev Market Trends & Purchase Drivers
iRev Concept & Design Testing
Why just rely on your instinct when you can efficiently test your concepts before you invest heavily in development and execution? Find out if you’re on the money before you proceed.
- Creative – determine the creative that will give you the best cut-through, build your brand and generate a response in today’s cluttered environment. Creative includes:
- Graphics
- Brochures – look, feel, layout
- Website – look, feel, navigation, elements, engagement
- Newsletters – look, feel, copy
- Covers - look, feel, layout
- Logos – test logo options and elements
- Branding devices – test branding device options
- Pricing – find out your ideal price point considering your offer, your brand and your competition.
- Products – determine the likely level of demand for a new product or service and test the response to the proposed features, benefits and value proposition.
- Packaging – verify which package design has the greatest appeal to get your product moving.
- Copy – test a range of headlines, stories, taglines, direct-response copy to see which is the most effective.
- Market sizing – is the size of the market large enough to make the new product or service you are considering introducing financially viable?
We use engaging custom online survey tools such as heat-maps, image and text highlighters and card sorters to test the emotional and rational response to your concept, as well as impact on your brand. By understanding what elements of your concept are most liked and disliked and what people are taking away from it, you’ll be in a stronger position to confidently move forward to full development and execution. Try a sample survey
Research will cost you some money, but guessing can cost you a whole lot more!
Ad agencies can also test concepts using our Quick-poll service before they present them to their client. Creative backed up by research substantially increases the credibility of a pitch.
iRev Ad Testing and Tracking
Should you continue to invest in the ad creative and media you’re currently investing in? Is it time to change campaigns?
Ad Testing allows advertisers, agencies and publishers to objectively measure the brand and purchase intent impact of each advertising initiative. By testing brand and persuasion metrics, Ad Testing gives marketers a complete look at the effectiveness of their online or offline ad campaigns.
We use engaging custom online survey tools such as heat-maps, image and text highlighters. Metrics tested may include unaided and aided brand awareness, message association, brand perceptions, brand consideration, purchase intent, and emotional responses following ad exposure. This in-depth analysis provides clients rich insight into the success of their campaign – both the creative and the media used. Try a sample survey
Depending on your requirements, we may research respondents in a control group not exposed to your ads, and compare them against a test group that has. The differences between the responses from the test and control groups are measured, and any lift can be attributed directly to the ad campaign.
Advertising types we test include:
- TVC
- Radio
- Internet
- Outdoor
iRev Customer Experience Tracking
The key to building a strong brand and improving customer satisfaction is creating the right ‘surprise and delight’ experience at all key customer touch-points. More than ever customers expect that you will deliver on your brand promise; so your product or service will need to perform against these expectations.
Get the customer experience right and you’ll strengthen your brand, see more repeat purchases, get more positive word of mouth (both on and offline) and generate more new customers. Get it wrong and…well, you know the rest!
It is critical that you continually track your customer experience performance relative to the capability of your staff, the performance of your competitors, and changes in customer sentiment or target market drivers.
Customer experience measurement may include:
- Customer satisfaction – how satisfied are your customers overall with your product, services and the experience you are delivering? How does this compare to your competitors?
- Recent purchase satisfaction – your customers might have chosen to be with you, but how was their sales and onboarding experience? Often the best time to talk to a customer as the experience they’ve had is fresh in their minds. Done more regularly, this provides invaluable real-time tracking information for you to manage your operations by.
- Service encounter (e.g. retail, contact centre, website) – ensure that your key customer touchpoints are living up to your service promise. Done more regularly, this provides invaluable real-time tracking information for you to manage your operations by.
- Advocacy and loyalty measures (i.e. Net Promoter Score, retention etc.)
- Events (e.g. educational, promotional, webinar) – did your event achieve your business objectives? What do you need to change for next time to ensure it does?
We use engaging custom online survey tools such as sliders, pick, group and rank features to collect the open and honest views of your customers and the experiences they have with you. Try a sample survey
iRev Website Intercept Surveys
Your website is one of your most important marketing channels, and an essential customer touchpoint. We can intercept visitors to your site, enabling you get feedback on:
- Visitor profiling - who are they and why have they come to your website? How often is your website used, and for what tasks or purposes?
- Website usability – how is your site performing on ease of navigation, content provision, or common task completion (e.g. making a purchase, finding a product)?
iRev Target Market Profiling
Understanding your target market is critical when positioning your brand, developing products and services, or promoting your value proposition.
Since "typical" customers do not exist, most companies understand that few "one size fits all" products or services can please everyone in the marketplace. To address the diverse needs of all stakeholders, companies must segment the market. Once the needs of all participants are understood, companies can then align brand or product portfolios to the segments they are most interested in serving.
iRev can identify, define and quantify your target markets and customers, using a broad range of engaging online survey tools and analyses. Try a sample survey
iRev Market Trends & Purchase Drivers
Gain real insight into your target market by understanding the key trends and drivers that influence your customers’ purchase behaviours – now and into the near future.
Sometimes the best research is exploratory in nature and seeks to unveil what’s really driving attitudes and behaviours. Deep insight into your target market arms you with the information you need to make critical branding, product and servicing decisions to propel your business forward.
iRev Brand Insight
Really understand your brand equity and how it compares to the competition in the eyes of your target market.
Dig deeper into your brand's strengths, weaknesses and potential. We utilise cutting edge marketing theory and respondent-friendly data collection techniques to yield extremely valuable information about the market’s (and your customers’) perception of your brand. The approach is efficient, cost effective, insightful, and completely customisable.
- A successful brand equity program will address the following key questions:
- How aware of my brand are consumers?
Among those aware, how strong are their perceptions of my brand in comparison to the rest of the field?
- Who are my competitive peers?
- What are the key purchase drivers in my category and how do I perform on these?
- What portion of the market...
- do I command?
- do I have the potential to capture?
- am I excluded from?
At the heart of our analytic model is brand consideration. By focusing on the performance of key attributes that most affect brand consideration, it is possible to increase your preference share, your market share, and positively impact your bottom line.
iRev Brand Insight measures key brand attributes and overall performance to help you determine your brand's position in the marketplace. By staying in touch with your brand's evolving equity, you have a direct connection to both your consumers and your competitors.
iRev Brand Tracking
Is your actual brand equity moving towards or away from your intended brand position? Is all of the money you are spending on your brand delivering the right brand and commercial outcomes for your business?
iRev Brand Tracking follows the progress of your:
- Brand awareness – as the building block for brand equity.
- Brand attributes – what the market most associates your brand with.
- Brand satisfaction – a key driver of repeat purchases and referrals.
- Brand consideration – a leading indicator of sales volume.
- Purchase intent – is brand preference converting to purchase intent?
- Purchase drivers – how you perform at what drives decision-making at product/service level.
Depending on your objectives, we can also track differences in how your brand is perceived by your customers and the broader target market. This can provide highly valuable insight for your branding and marketing strategy, so you can attract new customers.
We use highly engaging online survey tools to increase response rates and our analysis tracks your performance over time. Try a sample survey
Tracking your brand is a critical step in determining if your brand and marketing strategy and tactics are hitting home or need to change for your business to achieve its objectives.
iRev Brand Extender
Companies are continually looking to identify how and where they can grow their businesses while avoiding costly and time consuming mistakes. The first step in any growth strategy must be a thorough understanding of where you have permission to go.
We help guide you through unchartered territory by offering critical insight into product, category, brand and partnership extensions.
iRev Brand Extender answers questions such as:
- How broadly can your product line expand?
- Which new market positions, needs or benefits can your brand or product own?
- What "white space" can your brand own?
- Which co-branding and partnership opportunities are worth pursuing?
iRev Brand Extender finds the favourable and not so favourable opportunities. By detailing winning similarities between brands and products, categories, or other opportunities, this unique research solution helps you understand how far you can stretch your current brand and marketing execution into new territory. iRev Brand Extender offers an intuitive approach backed up by a powerful choice-based research methodology and innovative technology.
By helping you to recognise which opportunities have the most potential for success, iRev Brand Extender can smooth the often perilous road to marketplace extension.
iRev Purchasing Funnel
Every category (and often, market segment) has a particular path that customers take to eventually making a purchase (the purchasing funnel).
We determine what the purchasing process is for your category and target market and highlight:
- Where you are losing customers.
- How you perform against your key competitors.
You use this information to strengthen your competitive weaknesses, remove bottlenecks to purchasing from you and plug any holes in your funnel.
Understanding and fine-tuning your purchase funnel is one of the highest impact and most directly measurable returns any business can make from its investment in brand and marketing.
iRev Employee Engagement
As employees are key to the success of business, branding and customer satisfaction, keeping your finger on the pulse of employee culture, satisfaction and engagement is critical.
HR Depts. can attempt to write and run the surveys themselves, but is this core business and the best spend of their limited time?
Outsourcing employee research increases employee participation and response rates because of the confidentiality, impartiality and independence it brings. iRev provides HR Depts. the information they need to better manage the workforce by efficiently designing and running custom online employees surveys in the following areas:
- Employee engagement – how engaged are your employees in delivering your brand and corporate mission? Do your employees see themselves as having a cause or just a job?
- Climate and cultural – what is the employee culture and climate? How is it developing and impacting the business ability to compete? What can you do to improve the culture and the climate?
- Leadership 360 – often the best feedback for line managers is from their staff. Leadership 360 surveys allow staff to anonymously provide feedback on managers.
We use engaging custom visual online survey tools such as sliders, pick, group and rank features to make survey completion a pleasure for employees. This increases response rates and helps create an environment more conducive for employees to complete future surveys. Try a sample survey
See some examples of how Insight Revolution is used at www.insightrevolution.com.au/examples.