Once upon a time there was a career marketing professional (Bruce Stafford) and a research PhD (Carmen Gould) who, over a cup of green tea and a cappuccino got to talking about the key problems with marketing research. After a lengthy discussion, they summed up the key problems as:
- Expense. The expense of quality research means that not all companies do as much research as they should and often make decisions based on hunches and guesswork. They have no science to back up the art of decision making.
- Timing. The amount of time it takes to get results can often rule quality research out as a part of the decision-making process.
- Over-servicing of traditional research agencies. Do all companies really need multivariate regression modelling and factor analysis completed? Do all companies really need high touch services – including set-up workshops, formal results presentations, etc...? Do all companies really need 100 page reports?
So for a range of reasons, many companies were not conducting all of the market research that they should to help them make more informed decisions in their business. The result often being a misalignment of products and services with the market, marketing that didn’t quite hit the spot, concepts that weren’t tested properly and a failure to recognise changing trends in customer attitudes and behaviours.
Without the right intelligence, critical decisions involve more guesswork than they should. Quality business decision-making is an ‘art’, but taking a data-centric approach puts the ‘science’ behind it.
To solve this problem, we knew that we had to break the rules and revolutionise how market research services were delivered. And here’s how we did it:
| The ‘rules’ | Insight Revolution | |
|---|---|---|
| Cost | High | Low |
| Timing of results | Slow | Fast |
| Methodology | All / ‘black box’ | Next generation online / fully transparent |
| Calling people during dinner | Yes | No (we leave them eat in peace) |
| Branding of research | Agency | Yours or ours |
| Pricing | Translucent/delayed | Transparent/immediate |
| Premises | Big city office | Virtual professional workforce |
| Data | Not offered proactively | Provided to client |
| Analysis | Complex analytics | As required to answer the question |
| Reporting | Large | To the point |
| Touch level | High | Medium/low |
| Presentation of results | Verbal | Presentation-ready results |
| Customer experience | High involvement | Seamless (we’ll take care of it) |
By completely changing the rules of the game, we have been able to make professional quality market research available to more companies. We help people put science behind the art of decision making.
Just fill out the online research brief and we will do the rest.
Professional research. Incredible value. Fast results.
Insight Revolution. Professional research without the big agency price tag.™